
Top Reasons We Recommend A Logo
1. To look "bigger." Home-printed
business cards with perforated edges or cards printed with standard
designs available through Microsoft software or online business card
vendors scream "small-time vendor" to your potential clients — and
that is how they will want to compensate you.
2. To increase your chance of getting venture capital or selling a business. If
you present a well-rounded business package, including marketing
materials and graphics, your business will look more complete.
3. To attract more clients. Some clients look for a well-defined company, and "look and feel" may be one of their criteria in making a purchasing decision.
4. To brand yourself. If you are a consultant, you need a logo in order to build an image and a brand that is bigger than your individual identity.
5. To convey that you are established. A logo and professionally-printed materials show that you are committed to both your business and your clients.
6. To give clients a sense of stability. You
may not have been in business "since 1908," but if you have invested in
an identity, you are much less likely to fold in the eyes of your
customers. It goes a long way toward building that all-important
"trust."
7. To be more memorable. Forty percent of
people better remember what they see than what they hear or read. So
having graphics associated with your business and having consistent
graphics on your business materials make you more likely to come to the
forefront of potential clients’ minds when they have a need for your
goods or services.
8. To explain your company name. If your company name contains a little-known word or an acronym, the logo can give visual clues to its meaning.
9. To endear your company name to your clients. A
difficult-to-pronounce or hard-to-remember company name may make it
challenging for your clients to hire you. When potential clients have
the need for your services, they might not recall who you are. But if
you reinforce the name with interesting, compelling graphics, they are
more likely to remember you, pick up the phone, and hire you.
10. To explain an unusual line of business. If your business is nontraditional or in a hard-to-explain industry, a logo can help to explain exactly what it is that you do.
Need A Logo?
View Our Concepts and contact us. Let us design your identity today!